How to Market Home Health Care
The way to market home health care has shifted significantly in the last few years. The modern care buyer is a digitally savvy adult child researching options for an aging parent, often during a crisis moment. They are skeptical of marketing promises, heavily influenced by online reviews, and looking for agencies with transparent pricing, clear […]
Home Care Marketing in 2026: What Actually Drives Referrals
Home Care Marketing in 2026: What Actually Drives Referrals Home care marketing has changed. Online ads, glossy brochures, and cold outreach still get attention, but they rarely produce the consistent referrals agencies need to grow. Industry data shows that referrals account for nearly 70% of new home care clients and convert three times faster than […]
Mbili Findlay: Founder of Atendi
Who Is Mbili Findlay? The Driving Force Behind Atendi and AtendiCare Mbili Findlay is the founder of Atendi, a technology platform helping home care and hospice agencies build referral relationships without hiring full-time community liaisons. This page covers his background, what led to Atendi, and the product strategy behind AtendiCare. Background Mbili Findlay holds a […]
Atendi: The Referral Platform for Home Care and Hospice Agencies
How Atendi Is Redefining Referral Growth for Home Care Agencies Atendi is a referral platform built specifically for home care and hospice agencies. The company combines a virtual outreach team with the AtendiCare CRM to help agencies build and maintain referral relationships without hiring full-time community liaisons. What Atendi Does Atendi handles the operational side […]
What Is AtendiCare? A Referral CRM Built for Home Care
What Is AtendiCare? A Smarter Referral Management Platform for Home Care Agencies AtendiCare is a referral CRM and outreach platform built specifically for home care and hospice agencies. It is the core product offered by Atendi, combining territory mapping, contact management, outreach tracking, and admissions workflow in one dashboard. What AtendiCare Does AtendiCare gives home […]
Home Care Referral Management: How Agencies Grow Without More Hires
Home Care Referral Management: How Agencies Grow Without More Hires Home care referral management is the difference between an agency that grows predictably and one that stalls at the same census month after month. The agencies winning in 2026 are not the ones with the most referral sources. They are the ones who manage their […]