Top Referral Sources for Home Health Agencies
Understanding the top referral sources for home health agencies helps you focus your marketing and outreach where it matters most. This guide breaks down key referral stats—from clients and discharge planners to SNFs—and shows how Faith Agency’s Territory Mapping tool ensures you capture every referral opportunity in your area.
What Are the Top Referral Sources for Home Health Agencies?
In a competitive home health market, knowing exactly where your referrals come from—and where to focus your efforts—can make or break your growth strategy. By understanding the top referral sources for home health agencies, you can target the right relationships and maximize every opportunity in your territory.
1. Clients and Families (19%)
Nearly 19% of home health referrals come directly from patients or their families. This group relies heavily on reputation, online reviews, and recommendations from friends or community organizations. Investing in brand visibility, compassionate communication, and helpful content builds strong trust with families before they ever pick up the phone.
2. Hospital Discharge Planners (9%)
Hospital discharge planners account for around 9% of all new referrals. They look for agencies that respond quickly, coordinate smoothly, and deliver excellent care outcomes. Regular check-ins, reliable patient updates, and education on your agency’s services can keep your name top of mind at key transition points.
3. Skilled Nursing Facilities (6%)
Roughly 6% of referrals come from Skilled Nursing Facilities (SNFs). By building professional partnerships and demonstrating consistency in follow-up care, your agency becomes a preferred choice for patients leaving inpatient rehab or therapy settings.
Never Miss a Referral with Territory Mapping
AtendiCare‘s Territory Mapping feature helps ensure you never overlook a referral source in your area. Visualize hospitals, SNFs, physician offices, and community organizations within your referral radius. With real-time insights, your outreach team can plan visits, track performance, and concentrate on the highest-yield opportunities.
Harnessing this data-driven approach lets your agency strengthen relationships, expand coverage, and continuously grow your patient census.
See a sample of the dashboard, with a sample territory map that can be custom made for your area, or check out our other services that will help to establish better relationships in your local area.