Founder Profile
Who Is Mbili Findlay? The Founder Behind Atendi & AtendiCare
Mbili Findlay, founder of Atendi
Mbili Findlay is the founder of Atendi, the technology platform that helps home care and hospice agencies build referral relationships without hiring full-time community liaisons.
This page covers his background, the moment that led to Atendi, and the product vision behind AtendiCare.
The Background of Mbili Findlay
Mbili Findlay holds a degree in Business Analytics. Early in his career, he worked in marketing and sales across insurance, hospitality, and technology brands. There, he built the analytical and operational foundations he later carried into healthcare. As a result, his work has kept a consistent focus: scalable outreach systems, stronger referral relationship management, and helping agencies grow without adding staffing costs.
The Origin of Atendi
The turn toward home care came from something personal. Mbili's grandmother went through a hospitalization that better home care could have prevented. At the time, none of the agencies serving her area had any link to her doctor, her discharge planner, or the social worker handling her case. So the referral that should have happened never did.
The referral that should have happened never did. That gap became the founding thesis of Atendi.
Understanding Atendi
Atendi is not a home care provider. Instead, it is a technology platform and company that supports home care and hospice organizations with referral operations, outreach, and workflow automation. Ultimately, the goal is to help agencies grow admissions through better systems and stronger relationships with the people who refer patients to care. For a closer look at the referral side, see our guide to home care referral sources.
The Product Vision Behind AtendiCare
Mbili built AtendiCare to solve a specific operational problem. Home care agencies know where their referrals should come from, yet most struggle to maintain the relationships that actually produce them. To close that gap, AtendiCare combines a team that handles outreach with a home care CRM that tracks every contact, meeting, and referral.
In practice, it helps agencies identify and connect with new referral partners. From there, they can manage relationships with facilities and professionals, track outreach activity, and build structured referral pipelines. Importantly, the product is built specifically for home care and hospice agencies. It is not a general-purpose CRM, and it is not a marketing agency dashboard. Rather, every feature exists because home care agencies asked for it.
Press and Recognition for Mbili Findlay
Several publications have featured Mbili Findlay and Atendi for the company's approach to virtual community liaisons and home care referral marketing.
What's Next
Atendi currently works with home care and hospice agencies across four states. For now, the roadmap focuses on deepening referral source coverage in each market and continuing to build features specifically for home health operations.
Frequently Asked Questions
Who is Mbili Findlay?
Mbili Findlay is the founder of Atendi, a technology platform that helps home care and hospice agencies build referral relationships without hiring full-time community liaisons. He holds a degree in Business Analytics and previously worked in marketing and sales across insurance, hospitality, and technology.
What is Atendi?
Atendi is a technology company that supports home care and hospice organizations with referral operations, outreach, and workflow automation, with the goal of helping agencies grow admissions.
What is AtendiCare?
AtendiCare is Atendi's product: a home care CRM combined with an outreach team that identifies referral partners, tracks every contact and meeting, and builds structured referral pipelines for home care and hospice agencies.
Why did Mbili Findlay start Atendi?
The idea came from a personal experience. His grandmother went through a hospitalization that better home care could have prevented, but no local agency had a relationship with her doctor, discharge planner, or social worker. That missing referral became the founding thesis of Atendi.
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